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| How to Write Effective Copy |
So, you have developed a subject or product line for
your website. You have gathered your keywords and are
ready to put together a website to rival all of your
competitors in traffic. Whatever other search engine
optimization techniques that you put into place for your
website, you will not hold the attention of your
visitors or make any money without effective copy.
Many beginning web site owners have a tendency to focus
on keyword density to the exclusion of good writing.
This is a huge mistake that should be avoided. While
keyword density is an important part of search engine
optimization, having well written and interesting
content on your website is possibly more so.
Targeted keyword phrases do help with search engine
rankings and search engine optimization in general, but
should be limited to about three percent key word
density. Writing effective copy includes surrounding
these targeted keyword phrases with interesting,
informative, and well written copy. This will not only
gear traffic to your website, but keep visitors around
long enough to get them to do whatever it is you want
them to do.
Writing effective sales copy is a little bit different
than writing just informative or interesting web copy.
Whether your approach is pushy or you are going for a
soft sell, you will need to follow some basic guidelines
to produce effective copy writing. You will need to
outline exactly what your product or service is, as well
as its value to the customer and the benefits that it
can provide. All of this should be accomplished keeping
to the three percent key word density as well as making
it an interesting read.
Perhaps the most important and least remembered part of
writing effective sales copy is the call for action.
Whether you want someone to sign up for a newsletter,
request information, submit a request for proposal,
click on a link, or purchase your product or service,
effective copy writing asks for the action to be
performed. This should be the last section in your sales
copy.
Regardless of whether you are writing sales copy or
informative web copy you need to keep a few other
important points in mind. First, you should remember
that plagiarism is not only illegal but can be
actionable through law suit. If you plagiarize someone
using their copy on your website, even in sections, your
venture could be ended before it has even begun. If you
hire someone else to write your copy, you can make sure
that they have note plagiarized by using services such
as Copy Scape.
If you do not feel comfortable writing your own
effective copy, you may wish to hire someone else to do
this for you. There are many copy writers and copy
writing services available on the internet, found
through a simple internet search. If you cannot afford
these services, you may try freelance writing or bid for
work websites. Either way, you should be careful that
you choose a writer based on samples of effective copy
writing.
When you hire someone to write your copy, you will need
to provide them with a minimum and maximum word count,
the key word density that you prefer (one to three
percent is the norm), and the targeted keyword phrases
that should be included. You should also provide the
writer with the rate you are willing to pay per article,
as well as the deadline. In return you should receive
web or sales copy that includes search engine
optimization techniques, well written and informative
writing, and a call for action if required. |
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