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| Search Engine Friendly Web
Development |
Search engine friendly web development should begin with
the concept stage of your website. It is much easier to
start from scratch with search engine optimization
techniques than to attempt to conform to them later.
This is due to the fact that many of the most important
search engine friendly web development processes have to
do with the things that you decide when you first start
a website.
The first thing that anyone does in building a web site
is deciding what the purpose of the website is. If your
website is being built to sell a product or service this
is fairly simple and straight forward. However, if your
website is to become an information resource that makes
its money from Google AdWords and affiliate marketing,
you will need to put some extra thought into what your
website will be about. In order to get the highest
search engine ranking possible and obtain the most
profit, you should choose a very specific and profitable
topic for these informative websites.
The second thing that you do when building a web site is
choose your web site address. It is more than likely
that the first URL you come up with is already taken.
However, there are many ways to work your keywords and
phrases into the address of your web site. This is a
very important part of search engine friendly web
development, and one that cannot be easily corrected
once your site is up and running.
The third thing that you do when building a web site is
actually build the site. While this may seem straight
forward, there are a few things that you should keep in
mind as you build. First, content is the king of search
engine optimization. Second, while graphics are cool and
add interest to your site they cannot be read by search
engines, and should be kept to a minimum. Finally,
content within flash and frames cannot be read by search
engines.
Do not forget about your product or service descriptions
and navigation when you try to use search engine
friendly web development either. Pictures of products
are great, but don’t put too many on one page. You
should also make sure that you have good, two or three
sentence descriptive and interesting keyword rich
sentences for each product or service description. Also
check the search engine friendliness of your shopping
cart, as some are more likely to boost rankings than
others based on their design.
It is true that you are building your web site more for
humans than search engines. However, the basic
guidelines for search engine friendly web development
are the same guidelines that will keep your site
visitors around long enough to fulfill the purpose of
your website. Slow loading graphics intensive pages with
frames or flash will likely deter people from browsing
your website. It will do you no good to raise your
search engine ranking if you cannot keep your visitors
at your site once they find it. |
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