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| All About osCommerce
Optimization |
More and more people are using osCommerce for their
business websites. This is a great system that allows
for almost complete automation of your website business,
from traffic building to order completion. However, most
users do not realize that they need to do some search
engine optimization and fine tuning on their osCommerce
websites in order to gain enough traffic to turn over a
profit.
When most experts write about search engine optimization
they are writing for a specific target audience, and it
is not the business owner. In fact, most of the reading
available on this topic is geared toward those who use
their websites to make money through affiliate marketing
and Google AdWords. However, osCommerce SEO is equally
important.
OsCommerce search engine optimization is somewhat
different from informative or link filled websites.
Since you are selling products, your optimization must
come from keyword rich product descriptions, an
informative about page containing specific industry
phrases, and metatags. These can be more difficult to
write than informative keyword rich articles.
Be careful that you do not get carried away when writing
your product descriptions, however. You do not want to
simply string together a bunch of keywords and phrases
that describe your product. Make the product description
interesting, and keep it at around three sentences in
length. You should only use your keyword phrase once or
twice within these short paragraphs.
Your about page is the most helpful section of your
website for osCommerce SEO. This is the area where you
can write some informative and keyword rich content. You
still want to keep it interesting, and you likely will
not have a very long about page. However, you can
probably manage several occurrences of your targeted
keyword and industry phrases within this section; it is
recommended that you keep this at around three percent
keyword density.
The biggest help you can give your search engine
optimization is through the use of osCommerce
customization. Many users neglect to do much with the
metatags that are preset for these websites. However,
through customization you can easily change these
metatags to more search engine friendly tags.
Among the osCommerce customization that you should check
into are title tags, description tags, keyword tags, and
the actual web address of your site. Your website title
and your web address should contain a keyword or
industry phrase related to the products sold on your
site. Your description tag should include several
keywords and phrases that relate to your site, in a well
written manner. You keyword tag should contain every
keyword and industry phrase placed anywhere on your
website.
To further your osCommerce SEO, you can add a metatag
called the “Google Bot” tag. This tag tells the web
crawler for Google how often to crawl your website. The
more often your website is crawled, the more likely that
your search engine ranking will go up. If you do not
include this type of tag, the web crawler may take
several months to crawl your website before you ever get
listed in the search pages at all. |
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