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| Writing Effective Title Tags |
Many website owners do not realize the importance of
metatags, the title tag in particular. These metatags
are the first thing that the search engine web crawlers
use to rate your website, and the title tag is the first
of these metatags. The title tag also dictates the first
thing that internet surfers see when searching for your
website.
What is a title tag? The title tag is located within the
first part of your website code, called the head. In
fact, the title tag is the first tag within that section
of your website.
What does the title tag do? Whenever you do a search for
something in a search engine, you come up with a list of
websites. These website listings usually have three
parts. They start with some type of description or title
underlined in blue, followed by a short description, and
ended with the website’s URL or web address. The text
underlined in blue that forms the actual link is the
result of the title tag of the website. The title tag
also dictates what appears in that blue header of the
browser window when your website is opened.
With an understanding of what this tag is and what it
does, it should be easy to see the importance of writing
effective title tags. Many companies use their company
name for the title of their website, which looks good in
that blue header but does very little for your search
engine optimization. Unless your brand or company is
well known and will be searched for of itself, this is
not likely to get you a very high ranking.
Other companies include their product as well as their
name in the title tags. However, this is also an iffy
venture. If your product cannot be shipped to other
locations easily, if your business is only authorized to
deal locally, or if you sell a common product shared by
many brands and companies, this will not help you very
much. Alternatively, there are many ways that you can
write effective title tags while including both your
product and your company name.
Writing effective title tags is about writing a short
description of a few words that are likely to be
searched for. It is generally recommended that your
titles do not exceed seventy to eighty characters,
although this is not a strict rule of thumb. The best
way to boost search engine optimization through titles
is to include a combination of all of the items that
most companies use individually.
For example, if you sell electrical equipment you should
include that important keyword phrase in your title. But
there are a lot of manufacturers and dealers of
electrical equipment, so more specialization is needed.
You can include your company name, of course, but unless
you are popular this will not be of great help to your
traffic building. Adding your location, however, can
greatly increase your traffic and boost your rating when
people are searching for electrical equipment in your
area. |
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