Articles

Website Development for Manufacturers

Why is website development for manufacturers different?

Manufacturers are different than a restaurant, a dry cleaners or a hairdresser. They face unique challenges and need to have tools that help Attract, Engage and Retain customers.

Manufacturers need a solid search engine optimization program designed with their audience and customers in mind.

They need to have tools for before the sale that help them engage visitors and potential customers, things like:

  • Selector Guides
  • Configuration Tools
  • Application Case Histories
  • Sales Representative Locators
  • Trade Show Schedules
  • And More

To retain customers after the sale they need to deliver value and information through a website that can integrate with and pull data from offline systems. Information like:

  • Vendor Managed Inventory Reports
  • Material Testing Reports
  • Order Status
  • And More

Manufacturers need to provide up to date and accurate information to their internal and third party sales representatives and provide a way to gather information for internal managements reports. Custom, password protected, portals allow manufacturers [...]

NETAAC Grants

netaac

Are you a manufacturer that has been hurt by import trade? At Service Internet Solutions we understand the challenges that have negatively impacted your business over the last couple of years. Fortunately there may be help available through The New England Trade Adjustment Assistance Center (NETAAC).

Grant assistance is now available through The New England Trade Adjustment Assistance Center (NETAAC) that is specifically tailored toward manufacturers that have been negatively impacted by foreign imports. The federally funded grants, which cover 75% of the costs of projects under $30,000 and 50% for ones exceeding that amount, can be accessed by small, mid-sized and large companies from a variety of industries throughout the states of Maine, New Hampshire, Vermont, Massachusetts, Rhode Island and Connecticut.

Qualifying businesses receive financial assistance to co-fund business-reviving initiatives that can address marketing, branding, strategy planning, e-commerce, lean manufacturing, ISO registration, [...]

MATAAC Grants

Are you a manufacturer? Has your company been hurt by import trade? At Service Internet Solutions we work with many manufacturers and we understand the challenges that have negatively impacted your business over the last few years. If your business is located in the Mid-Atlantic states region (Delaware, District of Columbia, Maryland, New Jersey, Pennsylvania, Virginia or West Virginia) there may be help available through The MidAtlantic Trade Adjustment Assistance Center (MATAAC).

Grant assistance is now available through The MidAtlantic Trade Adjustment Assistance Center (MATAAC) that is specifically tailored toward manufacturers that have been negatively impacted by foreign imports. The federally funded grants, which cover up to 75% of the costs of projects under $30,000 and 50% for ones exceeding that amount, can be accessed by small, mid-sized and large companies from a variety of industries throughout the Mid-Atlantic region.

The assistance is [...]

SEO for Manufacturers

Many manufacturers do not think about SEO for their websites. Often these websites consist of a home page, a contact page, an about page, and possibly some product pages. In other words, manufacturing company websites are among the most basic of all websites found on the internet today.

But without search engine optimization, how does anyone find these websites? The answer is sponsored or pay per click advertising. Rather than work SEO into their websites, manufacturers tend to simply buy their clicks through the use of sponsored ads that appear at the top of any search engine page. However, this advertising can be extremely expensive, and it is often an unnecessary expense.

There are many ways that you can incorporate search engine optimization techniques into your mfg website. The most common method is to lengthen product descriptions from a short sentence to a paragraph, incorporating one or two strategically placed keywords [...]

Targeted Niche Markets

There has been a lot of talk going on all over the internet about SEO and niche markets, and for good reason. Not much was known about how search engines assigned rankings until very recently. However, using these two very important concepts, almost anyone can build own moderate income on the internet.

There is a lot of information out there about niche markets. Basically, a niche market is a topic, product, or service that is targeted to a specific group of people. Even if you do not sell products or services, you can develop a niche with an informative website and still make money.

The more specific your niche is, the more likely it will be that you can corner your market and establish a substantial income. The more people trying to gain traffic in a particular niche market, the less likely you are to gain a decent share of that [...]

Writing Effective Meta Description Tags

Meta description tags were once all the discussion about search engine optimization. However, the search engines soon discovered how people were manipulating the system, and made much less use of metatags in general. However, while the importance of metatags may not be what it once was, in recent years the meta description tags have become much more important for different reasons.

While meta description tags may not be used to determine your ranking, they are used to list your site with the search engines. In fact, this tag and the title tag, combined with the web address or URL of your site, comprise the entire listing of your site on search engine pages like Yahoo and MSN. While search engine optimization may be enough to get your website a high ranking and placed prominently on the search page, it will not guarantee that people click on your link rather than [...]

Writing Title Metatags

Many website owners do not realize the importance of metatags, the title tag in particular. These metatags are the first thing that the search engine web crawlers use to rate your website, and the title tag is the first of these metatags. The title tag also dictates the first thing that internet surfers see when searching for your website.

What is a title tag? The title tag is located within the first part of your website code, called the head. In fact, the title tag is the first tag within that section of your website.

What does the title tag do? Whenever you do a search for something in a search engine, you come up with a list of websites. These website listings usually have three parts. They start with some type of description or title underlined in blue, followed by a short description, and ended with the website’s URL or [...]

SEO Web Development

Search engine friendly web development should begin with the concept stage of your website. It is much easier to start from scratch with search engine optimization techniques than to attempt to conform to them later. This is due to the fact that many of the most important search engine friendly web development processes have to do with the things that you decide when you first start a website.

The first thing that anyone does in building a web site is deciding what the purpose of the website is. If your website is being built to sell a product or service this is fairly simple and straight forward. However, if your website is to become an information resource that makes its money from Google AdWords and affiliate marketing, you will need to put some extra thought into what your website will be about. In order to get the highest search engine [...]

SEO Web Design

While many people are starting to realize that content is the king of search engine optimization, those same people are making devastating mistakes in their website design, making their keyword rich content entirely useless. Regardless of your content, if your site is designed poorly the search engine spiders may not be able to read it, and your visitors probably won’t stay even if they find you. If you want to avoid these costly mistakes, check out the top five tips for search engine friendly web design below.

  1. Graphics are nice, but the search engines cannot read them. Additionally, slow loading graphics and backgrounds can slow down the spiders and cause them to miss the relevant content that is on your website. In fact, you should have at least two hundred to two hundred and fifty words of keyword rich content on every page of your website. If your website is [...]

Effective Copy

So, you have developed a subject or product line for your website. You have gathered your keywords and are ready to put together a website to rival all of your competitors in traffic. Whatever other search engine optimization techniques that you put into place for your website, you will not hold the attention of your visitors or make any money without effective copy.

Many beginning web site owners have a tendency to focus on keyword density to the exclusion of good writing. This is a huge mistake that should be avoided. While keyword density is an important part of search engine optimization, having well written and interesting content on your website is possibly more so.

Targeted keyword phrases do help with search engine rankings and search engine optimization in general, but should be limited to about three percent key word density. Writing effective copy includes surrounding these targeted keyword phrases with [...]