Email & Marketing Tips

The Secret to Getting More Repeat Customers

The Secret to Getting More Repeat Customers written by read more at Small Business Marketing Blog from Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy! 

So you’ve made a sale. “YES! I sold my product! Ultimate goal met!”

Mmm… not quite.

One of the most critical post-sale mistakes is to assume that your job is done once you make the sale. What if I told you that you can turn that one sale into repeat sales to grow your business?

Turns out, what you do after the sale is just as important as what you do before. The ultimate success of your business depends on a strong, personable relationship with your customer base to build trust. Customer trust leads to customer loyalty, which leads to customer recommendations, which means more customers!

So [...]

How True Authority Is Actually Gained

How True Authority Is Actually Gained written by read more at Small Business Marketing Blog from Duct Tape Marketing

The idea of authority has gotten a great deal of attention in business circles the last few years. People who have amassed lots of fans and follows in social networks are seen to have authority. People who have lots of blog readers or who have carved out some niche of expertise are seen to have authority. Authors and speakers are deemed authoritative.

authority

But the idea of assigning authority based on position has rarely led to long-term positive impact. Think about those who command authority based on an elected role. We may respect the role, but resent the authority.

In this online social world we live in some individuals, by virtue of somewhat arbitrary measurements, have been able [...]

Mobile Site Configuration 101: How to Choose

If you aren’t doing mobile, your site will be left behind in the search results. Here’s how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.
Search Engine Watch – Category: Mobile

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

Some organizations may continue to view mobile as an “add-on” or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.
Search Engine Watch – Category: Mobile

Bridging the Small Business Marketing Gap

Bridging the Small Business Marketing Gap written by read more at Small Business Marketing Blog from Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Faggella – Enjoy! 

customer-relationship-management

Email marketing and marketing automation software often fails to achieve business goals of enhancing revenue and profitability, creating a “marketing gap” for businesses.

This is a particular challenge for startups and small businesses that have fewer internal resources and more immediate business demands.

The problem can be traced to concerns over lack of time, limited internal marketing resources, the complexity of managing the ongoing program, the absence of training and guidance from vendors, and frustration with disappointing results, but these organizations can bridge this gap by understanding some of the basic steps that will help them achieve more effective use of [...]

Social Media Monetization in a ‘Mobile First’ World

Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it’s only a matter of time before these networks can turn on the revenue faucets.
Search Engine Watch – Category: mobile

Facebook Tests Mobile Graph Search

Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a feature that’s more than a year old, Facebook reminds us the functionality is not so simple.
Search Engine Watch – Category: mobile

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here’s how to equip your paid search and social campaigns to ride the mobile wave.
Search Engine Watch – Category: mobile

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop.
Search Engine Watch – Category: mobile

Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo.
Search Engine Watch – Category: mobile