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The Secret to Getting More Repeat Customers

The Secret to Getting More Repeat Customers written by read more at Small Business Marketing Blog from Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy! 

So you’ve made a sale. “YES! I sold my product! Ultimate goal met!”

Mmm… not quite.

One of the most critical post-sale mistakes is to assume that your job is done once you make the sale. What if I told you that you can turn that one sale into repeat sales to grow your business?

Turns out, what you do after the sale is just as important as what you do before. The ultimate success of your business depends on a strong, personable relationship with your customer base to build trust. Customer trust leads to customer loyalty, which leads to customer recommendations, which means more customers!

So how

How True Authority Is Actually Gained

How True Authority Is Actually Gained written by read more at Small Business Marketing Blog from Duct Tape Marketing

The idea of authority has gotten a great deal of attention in business circles the last few years. People who have amassed lots of fans and follows in social networks are seen to have authority. People who have lots of blog readers or who have carved out some niche of expertise are seen to have authority. Authors and speakers are deemed authoritative.

authority

But the idea of assigning authority based on position has rarely led to long-term positive impact. Think about those who command authority based on an elected role. We may respect the role, but resent the authority.

In this online social world we live in some individuals, by virtue of somewhat arbitrary measurements, have been able to

Bridging the Small Business Marketing Gap

Bridging the Small Business Marketing Gap written by read more at Small Business Marketing Blog from Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Faggella – Enjoy! 

customer-relationship-management

Email marketing and marketing automation software often fails to achieve business goals of enhancing revenue and profitability, creating a “marketing gap” for businesses.

This is a particular challenge for startups and small businesses that have fewer internal resources and more immediate business demands.

The problem can be traced to concerns over lack of time, limited internal marketing resources, the complexity of managing the ongoing program, the absence of training and guidance from vendors, and frustration with disappointing results, but these organizations can bridge this gap by understanding some of the basic steps that will help them achieve more effective use of marketing