SEO

Your Guide to 301 Redirects for SEO

In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer.
Search Engine Watch – Category: SEO

Your Job Is to Make Google Look Good

Yes, that’s right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy.
Search Engine Watch – Category: SEO

14 Ultimate Link-Building Guidelines to Keep Safe in 2014

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.
Search Engine Watch – Category: SEO

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites.
Search Engine Watch – Category: SEO

The 10 Best Ways to Generate Traffic Without Google

Rather than worry about losing or never having Google organic search traffic, plan for it. You can’t rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
Search Engine Watch – Category: SEO

Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover

If you have a website that has been spamming for years, and you’re now attempting to clean it up to get back in Google’s good graces, you’ll find it more difficult, or maybe impossible, to get back into Google’s search results.
Search Engine Watch – Category: seo

Matt Cutts Talks Google, Spam & Small Business: Do ‘Good Guys’ Finish Last in SEO?

When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it’s possible to compete against larger sites, especially without using black hat tactics. Google’s Matt Cutts says good guys do stand a chance.
Search Engine Watch – Category: seo

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.
Search Engine Watch – Category: seo

Link Building in 2014 is All About Building Your Brand & Reputation

Many of those who pursue link building have had a tough year. Google’s verbal and physical assault on link building practices has been unrelenting. Here’s a comprehensive review of all that goes into deciding what to do in link building these days.
Search Engine Watch – Category: seo