SEO

7 Things You May Not Know About Google’s Disavow Tool

The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool’s use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool.
Search Engine Watch – Category: seo

Matt Cutts Shares 4 Ways Google Evaluates Paid Links

Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn’t? Where does Google draw the line? Google’s Matt Cutts dives into the topic of paid links in a new webmaster help video.
Search Engine Watch – Category: seo

Why SEO is About Pull, Not Push

It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here’s why.
Search Engine Watch – Category: seo

5 Examples of ‘Spam Link Building Tactics’ Done Right

Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google’s “do not use for SEO” list, they remain valuable tools within a natural, diverse, intelligently done link building project.
Search Engine Watch – Category: seo

How to Create Your Own Awards Show & Come Out an SEO Winner

Executing an industry awards program will earn high-quality links and a whole lot more. Here’s a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill.
Search Engine Watch – Category: seo

Attention Small Business Owners: SEO Demands Your Involvement

As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process.
Search Engine Watch – Category: seo

So Why Did All Those Movie Sites Lose Google Search Traffic?

Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google’s algorithm.
Search Engine Watch – Category: seo

Why SEO Can’t Reside in a Silo

SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy.
Search Engine Watch – Category: seo

Google Refreshes Page Layout Algorithm

If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm.
Search Engine Watch – Category: seo

Google Unnatural Links Manual Penalty: A Recovery Guide

Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings.
Search Engine Watch – Category: seo