SEO

A New Direction for SEO in 2014: The Secure Search Manifesto

Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.
Search Engine Watch – Category: seo

Google Torches Yet Another ‘Undetectable’ Link Network

The target this time was Backlinks.com. The takedown was announced by Google’s Matt Cutts on Twitter, where he cited a line from their marketing pitch where they said their paid links were undetectable by search engine bots.
Search Engine Watch – Category: seo

Google’s Matt Cutts: A Little Duplicate Content Won’t Hurt Your Rankings

If your duplicate content is for legitimate reasons, webmasters really shouldn’t be concerned about duplicate content. However if you’re utilizing duplicate content in a spammy fashion, Google certainly can take action against those sites.
Search Engine Watch – Category: seo

From Old School to New School: SEO in Transition

SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.
Search Engine Watch – Category: seo

Old Sites vs. New Sites: Which Will Win in SEO?

General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites.
Search Engine Watch – Category: seo

4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

Trade shows are one of the most effective lead generation tactics used by B2B marketers, but require a lot of time, effort, and expenses. Here are four ways B2B SEO can augment search, content, and social visibility, and link outreach efforts.
Search Engine Watch – Category: seo

Did Anglo Rank Link Network Get Websites Penalized by Google? Short Answer: YES

Despite promises no websites would be hurt, several people have reported receiving link penalties in the last few days in their Google Webmaster Tools console, well after Anglo Rank originally said they were unaffected by a public outing by Google.
Search Engine Watch – Category: seo