Email & Marketing Tips

Does Mobile Search Really Matter?

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.
Search Engine Watch – Category: mobile

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    How to Take Advantage of YouTube without Creating Your Own Videos

How to Take Advantage of YouTube without Creating Your Own Videos


Many people know that YouTube can be beneficial for their business, but often fear the time it takes to create something that will resonate with their audience.

There are many ways that you can utilize YouTube for your business, and they don’t always have to involve you or your employees creating a brand new video.

In fact, one of the most effective ways to use YouTube is to curate content instead.

What is curated content?

The concept of curating content, thanks to the internet, is used in most marketing communications. You’ll find curated content everywhere from social media, blogs, email newsletters, and websites.

Curating content allows you to hand-select multi-media content — articles, photos, videos — you enjoy and share it with your audience.

In addition to sharing relevant videos on social media or in your email newsletter, one of [...]

The Powerful Impact of Social Sharing & Content Marketing [Infographic]

It’s de rigeur today for B2B marketers to sing the praises of social media. That’s a safe move — it’s a lot easier to catch flak for using too little social media in your campaigns rather than using too much.  Read the full story at Business2Community

Conquering Content Marketing in 5 Steps: It All Starts With a Plan

Proctor & Gamble had a plan when it started producing and airing Guiding Light 70 years ago – it is all about planning – read the full story on SearchEngineWatch

25 Awesome Content Marketing Tools To Use In 2014 [INFOGRAPHIC]

Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. But Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right set of tools in place to get the job done.  Read the full story at Digital Information World

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

This survey from McKinsey & Co and referenced on is pretty interesting – read the full story here 

Are you a Constant Contact User? Need help – try YouTube

If you are a Constant Contact user and want to learn more on how to build a responsive email list, improve email open rates, engage users on social networks and so much more try the Constant Contact YouTube channel –

How to Increase Your LinkedIn Engagement by 386%

Fantastic article about using LinkedIn instead of Facebook, Twitter or other “sexy” social networks when you are targeting businesses – read the full article by Neil Patel at QuickSprout

Building Your Email List – More helpful tools…

Do you use Constant Contact? Are you using all the tools available to build your email list.

There are 2 great tools that are not used by most people:

txt to join and scan to join – what are these….

With txt to join you just give people a “keyword” and the number to txt to and they can sign up for your list.

Try it now – txt “sisintl” to 22828 to see how it works.

With scan to join people just scan a QR code with their phone – try it now by scanning the QR code below.






Not sure how to setup these features in your Constant Contact account – contact Matt Service today at 860-292-1557 x202 or email to learn how we can help in Bringing Your Business to the WorldSM

Building your email list – use all the tools


When you’re building your email list learn to use all the tools at your disposal. Check out this step-by-step guide to collecting customer and member email addresses.